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CEIVA® Announces European Expansion with DSG International PLC

CEIVA Connected Digital Photo Frames Debut Across Europe and the UK

Los Angeles – April 21, 2008 - CEIVA Logic Inc, the inventor and leading supplier of the connected digital photo frame, today announced it has partnered with DSG international plc (DSGi), to offer CEIVA Digital Photo Frames for the first time throughout the UK and Europe via select DSGi retailers including Currys, PC World stores, online and Pixmania.com.

As Europe's leading consumer electronics retail group with more than 1,300 locations spanning 28 countries, DSGi places CEIVA Digital Photo Frames into Europe’s leading electronics stores where more than 100 million customers shop in store and online annually. Currys and PC World are the leading specialist electrical and computing brands in the UK while Pixmania.com is the only pan-European e-tailer of digital photographic and consumer electronic goods, trading in 26 countries through partnered web sites.

"There is a hungry market for CEIVA Digital Photo Frames internationally with consumers in Europe looking for a high quality frame that allows them to share their life experiences with friends and families in a very innovative way," said Helen Houghton Trading Director of DSG international plc. "We are always looking for new offerings in-store and online that will resonate well with our consumer community. CEIVA’s ease of use and technologically forward features meet our high standards."

CEIVA offers the world’s first fully connected frames which every day automatically receive new photos sent from family and friends anywhere in the world. CEIVA frame owners around the globe wake up to new photos every morning. With CEIVA’s exclusive photo sharing service, the digital frames automatically connect every day via Ethernet or a wireless home network to retrieve new photos.

"Bringing the CEIVA Digital Photo Frame experience to the UK and European marketplace opens the door for a true global networked photo sharing solution," said Alan Schogoleff, vice president, Worldwide Sales, CEIVA Logic. "Working with DSGi enables us to bridge the US European gap, making it possible for people around the world to have the opportunity to share and display photos without borders."

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About CEIVA Logic, Inc

CEIVA Logic, Inc., www.ceiva.com is the inventor of the world’s first and only connected Digital Photo Frames™. CEIVA® enables families and friends to automatically receive photos sent by camera phone, email or through an online CEIVA account, as well as display endless slideshows from camera memory cards via a built-in card reader available on select models. CEIVA offers world-class personalized customer care, and is the only digital photo frame solution to allow effortless display, secure storage and sharing of digital photos. Patented technology from CEIVA is designed for ease-of-use while incorporating the benefits of digital photography into everyday life. CEIVA products are available through the CEIVA Store at ceiva.com and at select retailers nationwide. CEIVA Logic is based in Burbank, CA.

About DSG international plc

DSG international plc is Europe's leading specialist electrical retailing group. We have retail and e-tail operations in 14 and 28 countries respectively. We trade through 1,300 stores and online stores and employ 40,000 people. More than 100 million customers shop with us every year. Our retail and e-tail brands include PC World, Currys and Dixons.co.uk in the UK and Ireland, Elkjøp in the Nordic countries, UniEuro in Italy, Kotsovolos in southern Europe, Electro World in central Europe, PC City in Spain, Italy and Sweden and PIXmania.com across Europe. We operate a multi-channel and pure play e-commerce approach to electrical retailing and offer customers a comprehensive range of after sales services. We also run a multi-brand business-to-business operation in the UK. For more information about DSG international plc, please visit www.dsgiplc.com.

Media Contacts:

Laura Duran or Jose Martinez
Fingerprint Communications
9150 Wilshire Blvd Ste 155
Beverly Hills, CA 90212

phone: 310-276-7500
fax: 310.276.7965
Laura@fingerprintcom.net
Jose@fingerprintcom.net